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Fund the Future, Not the Middlemen

Our Beliefs

  • Capitalism isn’t broken – We just haven't figured out how to get everything we want out of it
  • Governments and non-profits can’t solve our biggest problems when companies control the most valuable assets
  • 'Doing Good' is a nuanced and ever-changing ideal, shaped by culture, context, and personal values
  • Diversification is a free lunch, but you don't need to hold 500 companies to be adequately diversified
  • Litigating the past is a waste of time and distracts from the important business of today and tomorrow
  • Money talks, but too often it speaks with the voice of its managers rather than its rightful owners
  • AI will slash the cost of everything, including how much people pay to invest their money
Our Approach

Our Approach

  1. Data Collection – We scour the web to find contributions toward issues you care about
  2. In-Depth Analysis – AI systematically evaluates the magnitude and innovativeness of each actions
  3. Forced Ranking – AI assigns companies an impact rank compared to peers in their sector
  4. Tier List – We identify which companies are doing most on both an absolute and relative basis
  5. Personalized Portfolio – We construct a diversified portfolio of companies aligned with your unique priorities

Purposefund generates 3,000 impact reports each month (500 companies across 6 priorities). This level of analysis is only possible and affordable with AI.

What Makes Us Unique

  • Free – Anyone can create an account and build a portfolio. While we accept contributions, you’re not required to pay for our services.
  • Fair – No evaluation process is perfect, but our AI-driven approach ensures every company is assessed impartially, minimizing personal biases.
  • Transparent – You can view the analyses behind our rankings, unlike the opaque methods often used by others.

Impact investing and ESG funds usually charge 0.5-1.0% to conduct similar analyses. Our goal is to reduce the cost of impact investing to almost nothing. That way you can invest your money in what you care about while keeping pace with the overall market.

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