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Fund the Future, not the Middlemen

Our Beliefs

  • Capitalism isn’t broken – we just haven't figured out how to get everything we want out of it
  • Governments and non-profits alone won't solve society's biggest challenges
  • 'Doing Good' is a nuanced and ever-changing ideal, shaped by personal values
  • Diversification is a free lunch, but you don't need to hold 500 companies to be diversified
  • Litigating the past is a waste of time and distracts from the important business of tomorrow
  • Money talks, but too often it speaks with the voice of its managers rather than its rightful owners
  • AI will slash the cost of everything, including how much people pay to invest their money
Our Approach

Our Process

  1. Gather Actions – We scour the web to discover contributions aligned with your impact priorities
  2. Evaluate Impact – AI systematically assesses each action with a critical eye toward impact
  3. Identify Leaders – AI assigns each company an impact rank relative to others in its sector
  4. Build Portfolios – We construct a diversified portfolio aligned with your unique impact priorities
  5. Monitor Headlines – AI curates weekly news from your portfolio, complete with your own personalized podcast

Purposefund generates 3,000 impact reports each quarter (500 companies across 6 impact priorities). This level of analysis is only possible and affordable because of AI.

What Makes Us Unique

  • Free – Anyone can create an account and build a portfolio. While we accept contributions, you’re not required to pay.
  • Personal – Every portfolio is unique. We deliver customized content that aligns directly with your specific impact priorities.
  • Diversified – We maintain balanced sector exposure and avoid restrictive practices like negative screening.
  • Fair – No evaluation process is perfect, but our AI-driven approach ensures every company is assessed impartially.
  • Transparent – You can view the analyses behind our rankings.

Impact investing and ESG funds usually charge 0.5-1.0% to conduct similar analyses. Our goal is to reduce the incremental cost of impact investing to zero.

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Your support enables us to keep building and innovating. Every contribution helps!

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